Friday, July 10, 2009 at 1:10PM "What the Funny" director Lynn Shelton's latest film "Humpday" has been going gangbusters since premiering at Sundance. The New York Times calls the film "amused, queasy making, kindhearted and unfailingly truthful". Read the whole review here and learn more about the film at humpdayfilm.com.
Thursday, July 9, 2009 at 10:01PM A small but positive step - the trailer for "What the Funny" has appeared in CRM's YouTube channel.
Thursday, July 9, 2009 at 9:54PM Some very welcome news:
"We are pleased to announce that worldwide digital rights for "What the Funny" are being represented exclusively by Cinetic Rights Management. For more information about CRM, please contact cineticcrm@cineticmedia.com."
And with that the dice are thrown. Matt Dentler and the folks at Cinetic Rights Management will take on the marketing and distribution of the project. I know the current fashion is to go it alone, but after watching more launches than I can count I decided to go a more traditional route and try to find professionals who knew what they were doing.